Within the program, used horseshoes are collected and donated by the owners of the horses that used them. The horseshoes are brought to the E-KINO facilities to undergo a cleaning and polishing process, then different items are assembled with them. Each item is unique, and bears the marks and tracks of the horses, thus showing the circle of support within the equestrian community.

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The funds raised by the program go to CERLA A.C., an association that has been providing equine therapy for 22 years to children and adults with disabilities.